Marketing & Growth

CTV & Programmatic Advertising

Beyond Meta and Google.

CTV via Comcast/FreeWheel, Universal Ads, programmatic across the open web, measured with first-party attribution, not platform-reported metrics.

What this is

In plain English.

We take your media beyond the walled gardens, into connected TV and programmatic across the open web, without losing the measurement discipline that makes spend accountable. CTV via Comcast/FreeWheel and Universal Ads, plus open-web programmatic, all measured on true contribution through NTM.

Most CTV and programmatic buys are flown blind on platform-reported metrics. We instrument them with first-party attribution so you can see real incremental impact on revenue, not just impressions and reach estimates.

This is for brands that have squeezed Meta and Google and need new reach that still ties back to outcomes: premium video inventory and open-web placements run with the same revenue accountability as your direct-response channels.

When you need this

You've maxed out efficient reach on Meta and Google.
You want premium CTV inventory but refuse to fly blind on measurement.
Brand and demand goals both need accountable, measurable spend.
You need incremental reach that still ties back to revenue.

What's included

The deliverables, plainly stated.

CTV buying via Comcast/FreeWheel and Universal Ads
Programmatic display and video across the open web
First-party measurement of incrementality through NTM
Audience strategy aligned with your CRM and warehouse data
Creative adaptation for CTV and programmatic formats
Reporting on real contribution, not platform-reported reach

Typical duration

Ongoing (monthly), per-flight planning

Investment band

$$$Significant investment

We scope in bands, not fixed numbers. Final pricing follows a quick scoping call.

How we deliver

A process built for this service, not a generic playbook.

01
Plan incremental reach
We identify where CTV and open-web programmatic add reach beyond your saturated Meta and Google spend.
02
Instrument measurement
We wire first-party attribution through NTM so CTV and programmatic are measured on true incrementality.
03
Buy and adapt creative
We buy CTV via Comcast/FreeWheel and Universal Ads and open-web programmatic, adapting creative per format.
04
Read incrementality
We report on real revenue contribution rather than platform-reported reach, and reallocate by what's incremental.

Team composition

A programmatic strategist and a media buyer, with an attribution engineer on NTM measurement and an AI-creative producer for format adaptation.

Tools & frameworks

Comcast/FreeWheel and Universal Ads for CTV
Open-web programmatic DSPs
NTM for first-party incrementality measurement
CRM and warehouse audiences from Salesforce and Snowflake

Outcomes you can expect

What we tie this engagement to.

Every engagement carries a revenue-tied KPI. These are the outcomes this service typically anchors on.

Incremental reach beyond saturated Meta and Google spend

CTV and programmatic measured on real contribution

Budget reallocated toward what's provably incremental

Works with your stack

We deliver CTV & Programmatic Advertising inside the tools you already run.

See all integrations →

FAQ

CTV & Programmatic Advertising: common questions

What is CTV and programmatic advertising?

CTV (connected TV) is advertising on streaming and smart-TV inventory, bought here via Comcast/FreeWheel and Universal Ads; programmatic is automated buying across the open web. Native Bridge runs both with first-party measurement rather than platform-reported metrics.

How do you measure CTV when platforms only report reach?

We instrument campaigns with NTM first-party attribution so we can read real incremental revenue impact, rather than relying on the impression and reach estimates platforms report.

Who is CTV and programmatic right for?

Brands that have already maximized efficient reach on Meta and Google and need new, incremental reach that still ties back to revenue: premium video and open-web inventory run with direct-response accountability.

Do you handle the creative for CTV?

Yes. We adapt creative for CTV and programmatic formats, drawing on our AI creative production capability to produce video variants efficiently for these placements.

Can audiences use our own data?

Yes. We build audience strategy from your CRM and warehouse data in Salesforce and Snowflake, so targeting reflects your real customers rather than only platform-native segments.